<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>Near Field Communications World &#187; Telefonica O2</title> <atom:link href="http://www.nearfieldcommunicationsworld.com/tag/telefonica-o2/feed/" rel="self" type="application/rss+xml" /><link>http://www.nearfieldcommunicationsworld.com</link> <description>The near field communication news source - NFC, RF SIM, contactless, RFID, mobile, payments and more</description> <lastBuildDate>Wed, 28 Jul 2010 08:11:26 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0</generator> <atom:link rel='hub' href='http://www.nearfieldcommunicationsworld.com/?pushpress=hub'/> <cloud domain='www.nearfieldcommunicationsworld.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' /> <item><title>Telefónica Movistar, La Caixa and Visa begin pre-commercial NFC pilot in Spanish resort of Sitges</title><link>http://www.nearfieldcommunicationsworld.com/2010/05/28/33776/telefonica-movistar-la-caixa-and-visa-begin-pre-commercial-nfc-pilot-in-spanish-resort-of-sitges/</link> <comments>http://www.nearfieldcommunicationsworld.com/2010/05/28/33776/telefonica-movistar-la-caixa-and-visa-begin-pre-commercial-nfc-pilot-in-spanish-resort-of-sitges/#comments</comments> <pubDate>Fri, 28 May 2010 12:50:31 +0000</pubDate> <dc:creator>Sarah Clark</dc:creator> <category><![CDATA[Payments]]></category> <category><![CDATA[Gemalto]]></category> <category><![CDATA[Giesecke & Devrient]]></category> <category><![CDATA[Ingenico]]></category> <category><![CDATA[La Caixa]]></category> <category><![CDATA[Movistar]]></category> <category><![CDATA[Samsung]]></category> <category><![CDATA[Sitges City Council]]></category> <category><![CDATA[Telefonica Espana]]></category> <category><![CDATA[Telefonica O2]]></category> <category><![CDATA[Visa Europe]]></category><guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=3776</guid> <description><![CDATA[1,500 customers of Telefónica and La Caixa have been issued with Samsung S5230 NFC phones which they can use to make debit and credit card payments in taxis, sports centres, at market stalls and in retail stores.]]></description> <content:encoded><![CDATA[<p><strong>1,500 customers of Telefónica and La Caixa have been issued with Samsung S5230 NFC phones which they can use to make debit and credit card payments in taxis, sports centres, at market stalls and in retail stores.</strong></p><div id="attachment_3777" class="wp-caption alignright" style="width: 260px"><img src="http://nfcworld.wpcdn.com/wp-content/uploads/2010/05/sitges-mobile-shopping.jpg" alt="Mobile Shopping with NFC in Sitges" title="Mobile Shopping with NFC in Sitges" width="250" height="200" class="size-full wp-image-3777" /><p class="wp-caption-text"><strong>SITGES:</strong> 1,500 participants can use Samsung NFC handsets at 500 merchants in the Spanish resort</p></div><p>The pre-commercial NFC trial in the Spanish resort of Sitges, <a title="announced in February" href="/2010/02/11/32661/telefonica-announces-nfc-trial-in-sitges-spain/">announced in February</a>, has gone live.</p><p>The  'Mobile Shopping Sitges 2010' pilot is being led by mobile  network operator <a title="Movistar" href="http://www.movistar.es/on/">Movistar</a>,  part of the Telefónica group, <a title="La  Caixa" href="http://lacaixa.es/">La Caixa</a> and <a title="Visa" href="http://www.visaeurope.com/">Visa</a> and includes the participation of <a title="Gemalto" href="http://www.gemalto.com/">Gemalto</a>, <a title="Giesecke &amp; Devrient" href="http://www.gi-de.com/">Giesecke &amp; Devrient</a>, <a title="Samsung" href="http://www.samsung.com/">Samsung</a>, <a title="Ingenico" href="http://www.ingenico.com/">Ingenico</a> and the <a title="Sitges city council" href="http://www.sitges.cat/">Sitges city  council</a>.</p><p>1,500 customers of both Movistar and La Caixa have  been chosen to participate in the pilot and can use their <a title="Samsung S5230 NFC phones" href="/2010/02/17/32813/samsung-adds-nfc-to-bestselling-tocco-lite-star-player-one-avila/">Samsung S5230 NFC phones</a> to make  payments using their La Caixa credit or debit card accounts at 500  merchants in the town.</p><p>Transactions valued at up to €20 can be  made without a PIN and larger transactions can be carried out provided  the customer enters their PIN on the keypad of the merchant's POS  terminal to confirm the purchase.</p><p>Each of the pilot's participants  are being given training on how to use their phones and a website  providing comprehensive information on the new service and how it works  has been set up by Telefónica at <a title="www.mobileshopping.es" href="http://www.mobileshopping.es/">www.mobileshopping.es</a>.</p><p>"Telefónica  will expand the offer to use its technology to other banks, and expects  that La Caixa will partner with other platforms in addition to Visa,"  Kim Faura, head of Telefonica's Catalonia region, has told <a title="Europe Press" href="http://www.europapress.es/economia/finanzas-00340/noticia-economia-caixa-telefonica-visa-ponen-marcha-prueba-piloto-compras-movil-sitges-20100527152644.html">Europa Press</a>.</p><p>The pilot is scheduled to  last for six months. Participants will not be required to return their  NFC phones at the end of the pilot, however, as there are plans to both  continue the service in Sitges and to expand it to the city of  Barcelona, just 35km up the coast from the resort.</p><p>The start of  the Sitges pilot is the second of a pair of significant moves towards  the adoption of NFC by Telefónica to take place in the last seven days.  Earlier this week, we reported that the company's first commercial NFC  service has gone live in the Czech city of Pilsen and that <a id="iii_" title="Telefónica's business strategy for NFC deployments is  now in place" href="/2010/05/27/33754/telefonica-o2-launches-first-commercial-nfc-service-and-sets-out-strategy-for-future-deployments/">Telefónica's business strategy for NFC deployments is now  in place</a>. An NFC bus ticketing trial is also due to go live in the  near future in Lima, Peru.</p><p><i>This article was first published at <a href="http://www.nearfieldcommunicationsworld.com">www.NearFieldCommunicationsWorld.com</a>.</i></p><p><b>Related news:</b><ul><li><a href='http://www.nearfieldcommunicationsworld.com/2010/07/14/34109/la-caixa-reports-first-results-from-sitges-nfc-trial/' rel='bookmark' title='Permanent Link: La Caixa reports first results from Sitges NFC trial'>La Caixa reports first results from Sitges NFC trial</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/05/27/33754/telefonica-o2-launches-first-commercial-nfc-service-and-sets-out-strategy-for-future-deployments/' rel='bookmark' title='Permanent Link: Telefónica O2 launches its first commercial NFC service — and sets out strategy for future deployments'>Telefónica O2 launches its first commercial NFC service — and sets out strategy for future deployments</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/02/11/32661/telefonica-announces-nfc-trial-in-sitges-spain/' rel='bookmark' title='Permanent Link: Telefonica announces NFC trial in Sitges, Spain'>Telefonica announces NFC trial in Sitges, Spain</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/03/12/3852/telefonica-and-sermepa-launch-nfc-pilot-in-spain/' rel='bookmark' title='Permanent Link: Telefónica and Sermepa launch NFC pilot in Spain'>Telefónica and Sermepa launch NFC pilot in Spain</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/02/15/32738/nfc-trial-begins-at-mobile-world-congress/' rel='bookmark' title='Permanent Link: NFC trial begins at Mobile World Congress'>NFC trial begins at Mobile World Congress</a></li></ul></p>]]></content:encoded> <wfw:commentRss>http://www.nearfieldcommunicationsworld.com/2010/05/28/33776/telefonica-movistar-la-caixa-and-visa-begin-pre-commercial-nfc-pilot-in-spanish-resort-of-sitges/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Telefónica O2 launches its first commercial NFC service — and sets out strategy for future deployments</title><link>http://www.nearfieldcommunicationsworld.com/2010/05/27/33754/telefonica-o2-launches-first-commercial-nfc-service-and-sets-out-strategy-for-future-deployments/</link> <comments>http://www.nearfieldcommunicationsworld.com/2010/05/27/33754/telefonica-o2-launches-first-commercial-nfc-service-and-sets-out-strategy-for-future-deployments/#comments</comments> <pubDate>Thu, 27 May 2010 10:26:48 +0000</pubDate> <dc:creator>Sarah Clark</dc:creator> <category><![CDATA[News]]></category> <category><![CDATA[Payments]]></category> <category><![CDATA[Picks]]></category> <category><![CDATA[The Market]]></category> <category><![CDATA[Transit & Ticketing]]></category> <category><![CDATA[Giesecke & Devrient]]></category> <category><![CDATA[MasterCard]]></category> <category><![CDATA[Nokia]]></category> <category><![CDATA[PMDP]]></category> <category><![CDATA[Samsung]]></category> <category><![CDATA[Telefonica Espana]]></category> <category><![CDATA[Telefonica O2]]></category> <category><![CDATA[Visa]]></category> <category><![CDATA[Visa Europe]]></category><guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=3754</guid> <description><![CDATA[The mobile network operator is starting small with a limited rollout in the Czech city of Pilsen but a business strategy is now in place and commercial launches in the UK and Spain could be next.]]></description> <content:encoded><![CDATA[<p><strong>The mobile network operator is starting small with a limited rollout in the Czech city of Pilsen but a business strategy is now in place and commercial launches in the UK and Spain could be next.</strong></p><div id="attachment_3760" class="wp-caption alignright" style="width: 160px"><img src="http://nfcworld.wpcdn.com/wp-content/uploads/2010/05/logo_telefonica_150x150.jpg" alt="Telefonica logo" title="Telefonica logo" width="150" height="150" class="size-full wp-image-3760" /><p class="wp-caption-text"><strong>TELEFONICA:</strong> Commercial launches in the UK and Spain will follow soon</p></div><p><a title="Telefónica O2 Czech Republic" href="http://www.cz.o2.com/">Telefónica  O2 Czech Republic</a> has put a limited number of NFC phones,  pre-loaded with the local Plzeň transport and city services card, on  sale in the Czech city of Pilsen.</p><p>The launch of the new service  marks the first time that Telefónica, which offers mobile services in  sixteen countries in Europe and Latin America, has offered NFC phones on  a commercial basis to its subscribers. For the launch, Telefónica O2  subscribers can obtain <a title="a Nokia 6212 classic" href="http://www.nokia.co.uk/find-products/all-phones/nokia-6212-classic">a Nokia 6212 Classic</a> NFC phone on a  contract for 495 crowns (US$24), or without a contract for 4495 crowns (US$216), from any of the operator's six stores in Pilsen.</p><p>The  Plzeň card is issued by the city's regional transport operator <a title="PMDP" href="http://www.pmdp.cz/">PMDP</a> and allows local  residents to pay for public transport, purchase tickets to local events,  make payments in local stores and receive special cardholder-only  discounts. Some 230,000 local residents currently hold a Plzeň card.</p><p>"Now anyone can buy a mobile phone that supports NFC and start benefiting  from this service," says Michael Kraus, CEO at PMDP. "I know of no other  city in Europe where [there is] NFC technology in commercial  operation."</p><p class="crosshead">Preparations</p><p>At Telefónica's head office in Madrid, meanwhile,  preparations are gathering pace for the introduction of larger scale  commercial deployments in the near future.</p><p>Technical development  work in now complete, Michiel Van Eldik, Telefónica's group director for  new business and innovation, has told NFC World, and a business  strategy for NFC services is now in place. Key to that strategy, says  Van Eldik, is an understanding that "money will go mobile" and that "the  biggest favour we could do ourselves as an industry is to recognise  that there is money to be made for all of us."</p><div class="pullquote">"The biggest favour we could do ourselves as an industry is to recognise that there is money to be made for all of us"</div><p>"It  has to be based on partnerships," he added, explaining that his  experience working on Telefónica's mobile health initiatives has taught  him the value of each party being responsible for its own area of  expertise. So, while Telefónica has a banking license in some countries,  cooperation with other service providers will be the way ahead, Van  Eldik says. "We could try and become doctors, but that would be the  biggest mistake we could make," he explains.</p><p>Telefónica's  strategy, therefore, is multi-layered, involving a number of different  business and consumer propositions with the aim of providing solutions  that work for all. Currently, they include:</p><ul><li><strong>Co-branded  products.</strong> Telefónica has signed a deal with Visa Europe that will  see the introduction of services similar to <a title="the UK's existing O2 Money product" href="/2009/07/28/31450/telefonica-launches-o2-money-says-it-is-ready-to-deploy-nfc/">the UK's existing O2 Money  product</a> across all the European countries in which Telefónica  currently operates. Here, the operator will partner with a Visa  card-issuing bank in each country and, in exchange for its business,  will receive a share of transaction revenues or, as Van Eldik neatly  puts it, "we will take a slice of the dice." A similar deal is also set  to be signed with either Visa or MasterCard for the Latin American  market in the near future.</li><li><strong>Existing card products.</strong> A  number of pricing models are under consideration to enable banks and  other card issuers to add their products to Telefónica subscribers' NFC  phones, although the operator currently favours a straight rental fee.</li><li><strong>B2B  customers.</strong> For merchants and other service providers, Telefónica  will offer a range of products and services "that work out-of-the-box"  and will also offer tools for developers, including APIs and toolkits.</li></ul><p>Before  any large scale launches can take place, however, phones must pass the  scrutiny of Telefónica's consumer focus groups. Since its phones are  subsidised, Van Eldik explains, decisions over which handsets the  operator should offer are only made after in-depth customer research has  been conducted — and "they must see a clear advantage" before a device  can be offered to subscribers.</p><p>That said, in volume, the operator  is now expecting to pay a premium of just US$5 to have NFC functionality  built into its phones. That means, Van Eldik says, that if a  sufficiently strong case can be made for being able to generate revenues  from NFC service provision, it is possible that this premium would not  be passed on to the customer.</p><p class="crosshead">Performance issues</p><p>The need for reliable handsets is  also still a potential stumbling block. Performance issues with <a title="the Samsung S5230 NFC phone" href="/2010/02/17/32813/samsung-adds-nfc-to-bestselling-tocco-lite-star-player-one-avila/">the Samsung S5230 NFC phone</a> became apparent during <a title="the trial conducted at the Mobile World Congress in February" href="/2010/02/15/32738/nfc-trial-begins-at-mobile-world-congress/">the  NFC trial conducted at the Mobile World Congress in February</a>.  Telefónica plans to use the same phone for <a title="the pre-commercial pilot in Sitges, Spain which is due to begin  in June" href="/2010/02/11/32661/telefonica-announces-nfc-trial-in-sitges-spain/">the pre-commercial pilot it will be running in Sitges, Spain  from June this year</a> and, says Van Eldik, the operator has been  working very closely with Samsung and with its NFC SIM supplier <a title="Giesecke &amp; Devrient" href="http://www.gi-de.com/">Giesecke  &amp; Devrient</a> since February to ensure the phone meets its  performance requirements in time for the launch.</p><p>A large scale  trial is also due to begin in Peru soon, which will see commuters in  the city of Lima able to use NFC phones to purchase bus tickets and,  says Van Eldik, we are "running a few trials with stickers" and "we are  looking at some other solutions too".</p><p>Where will the first major  commercial launches take place? Spain, the UK and the Czech Republic are  the furthest ahead of the countries in which Telefónica operates, says  Van Eldik, with each having the potential for expansion in late 2010 or  early 2011. "In these countries, we are seeing more and more evidence of  market readiness and we at Telefónica are most advanced in our  developments," he concludes.</p><p>Meanwhile, Pablo Montesano,  Telefónica’s director for new businesses, told delegates attending the <a id="hepk" title="the GSMA's  Mobile Money Summit" href="http://www.mobilemoneysummit.com/">Mobile Money Summit</a> in Rio de Janeiro this week  that the operator estimates that it could ultimately generate US$1.5  billion from mobile financial services.</p><p>"The last 18 months have  been important to our understanding," he explained. "We consider  financial services one of the biggest opportunities within the group."  Montesano also confirmed the operator's commitment to a partnership  model, <a id="x4_y" title="the GSMA's Mobile Business Briefing reports" href="http://www.mobilebusinessbriefing.com/article/mms-2010-telefonica-sees-a-us-b-mobile-money-opportunity">the  GSMA's Mobile Business Briefing reports</a>:</p><blockquote><p>"Telefonica  is looking at an open model whereby it could share the spoils with  several partners, he said. And Telefonica does not believe in 'the silo  approach' and is prepared to work with other mobile operators to see  services become successful. Montesano has had to convince colleagues  internally that co-operation rather than competition is the way to go.</p><p>Mobile  money is also a rare opportunity to create value both for shareholders  and the wider society, said Montesano: “Even a one percent inclusion of  the unbanked creates a significant improvement in reducing inequality.”</p></blockquote><p><i>This article was first published at <a href="http://www.nearfieldcommunicationsworld.com">www.NearFieldCommunicationsWorld.com</a>.</i></p><p><b>Related news:</b><ul><li><a href='http://www.nearfieldcommunicationsworld.com/2010/05/28/33776/telefonica-movistar-la-caixa-and-visa-begin-pre-commercial-nfc-pilot-in-spanish-resort-of-sitges/' rel='bookmark' title='Permanent Link: Telefónica Movistar, La Caixa and Visa begin pre-commercial NFC pilot in Spanish resort of Sitges'>Telefónica Movistar, La Caixa and Visa begin pre-commercial NFC pilot in Spanish resort of Sitges</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/07/28/31450/telefonica-launches-o2-money-says-it-is-ready-to-deploy-nfc/' rel='bookmark' title='Permanent Link: Telefónica launches O2 Money, says it is ready to deploy NFC'>Telefónica launches O2 Money, says it is ready to deploy NFC</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/10/14/31981/telefonica-o2-joins-globalplatform/' rel='bookmark' title='Permanent Link: Telefónica O2 joins GlobalPlatform'>Telefónica O2 joins GlobalPlatform</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/03/12/3852/telefonica-and-sermepa-launch-nfc-pilot-in-spain/' rel='bookmark' title='Permanent Link: Telefónica and Sermepa launch NFC pilot in Spain'>Telefónica and Sermepa launch NFC pilot in Spain</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/02/24/3786/telefonica-o2-to-launch-multi-function-nfc-trial-in-czech-republic/' rel='bookmark' title='Permanent Link: Telefónica O2 to launch multi-function NFC trial in Czech Republic'>Telefónica O2 to launch multi-function NFC trial in Czech Republic</a></li></ul></p>]]></content:encoded> <wfw:commentRss>http://www.nearfieldcommunicationsworld.com/2010/05/27/33754/telefonica-o2-launches-first-commercial-nfc-service-and-sets-out-strategy-for-future-deployments/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Samsung adds NFC to bestselling Tocco Lite/Star/Player One/Avila</title><link>http://www.nearfieldcommunicationsworld.com/2010/02/17/32813/samsung-adds-nfc-to-bestselling-tocco-lite-star-player-one-avila/</link> <comments>http://www.nearfieldcommunicationsworld.com/2010/02/17/32813/samsung-adds-nfc-to-bestselling-tocco-lite-star-player-one-avila/#comments</comments> <pubDate>Wed, 17 Feb 2010 13:12:00 +0000</pubDate> <dc:creator>Sarah Clark</dc:creator> <category><![CDATA[Products]]></category> <category><![CDATA[Etisalat]]></category> <category><![CDATA[Samsung]]></category> <category><![CDATA[Telefonica O2]]></category><guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=2813</guid> <description><![CDATA[The bestselling touchscreen phone, known by a number of brand names in different regions, is to be used in trials in Spain, France and Dubai — but there are no plans yet to make the NFC version of the handset available at retail.]]></description> <content:encoded><![CDATA[<p><strong>The bestselling touchscreen phone, known by a number of brand names in different regions, is to be used in trials in Spain, France and Dubai — but there are no plans yet to make the NFC version of the handset available at retail.</strong></p><div id="attachment_2816" class="wp-caption alignright" style="width: 211px"><img src="http://nearfield.wpcdn.com/wp-content/uploads/2010/02/samsung-s5230.jpg" alt="" title="Samsung S5230 Tocco Lite/Avila/Star/Player One" width="201" height="324" class="size-full wp-image-2816" /><p class="wp-caption-text"><strong>RISING STAR:</strong> Samsung's NFC handset, in use at the Mobile World Congress, is set to be used in several trials</p></div><p>The  model chosen by <a id="ditk" title="Samsung" href="http://www.samsung.com/">Samsung</a> for its first new NFC phone is the bestselling S5230, known in different markets under a variety of brand names including <a id="c2al" title="Tocco Lite" href="http://www.samsungmobile.co.uk/mobile-phones/samsung-tocco-lite-overview">Tocco Lite</a>, Star, Player One and Avila.</p><p>Introduced in May 2009, the mid-range touchscreen phone sold over 10 million units within six months of launch and has topped the best seller lists in the United Kingdom, Italy and the Netherlands.</p><p>The  phone has been chosen for a number of forthcoming near field communication trials including <a id="u0ap" title="Sitges, Spain" href="/2010/02/11/32661/telefonica-announces-nfc-trial-in-sitges-spain/">Telefonica's pilot in Sitges, Spain</a> and <a id="dsei" title="Etisalat's test in Dubai" href="/2009/10/22/32047/etisalat-partners-with-emirates-nbd-to-launch-nfc-in-the-uae/">Etisalat's test in Dubai</a>.  It is also being used this week in <a id="m_tw" title="an NFC trial taking place at the Mobile World  Congress" href="/2010/02/15/32738/nfc-trial-begins-at-mobile-world-congress/">an NFC trial taking place at the Mobile World Congress</a> and  is also expected to be used in <a id="p.:r" title="the French Nice NFC City trial due to begin during the  second quarter of 2010" href="/2009/06/01/31230/nice-to-become-frances-nfc-city/">the French Nice NFC City trial</a> due to begin  during the second quarter of 2010.</p><p>The special NFC version of the S5230 is only available on a limited basis for use in trials, Samsung has told NFC World, and no commercial launch date has been set.</p><p><i>This article was first published at <a href="http://www.nearfieldcommunicationsworld.com">www.NearFieldCommunicationsWorld.com</a>.</i></p><p><b>Related news:</b><ul><li><a href='http://www.nearfieldcommunicationsworld.com/2010/05/28/33776/telefonica-movistar-la-caixa-and-visa-begin-pre-commercial-nfc-pilot-in-spanish-resort-of-sitges/' rel='bookmark' title='Permanent Link: Telefónica Movistar, La Caixa and Visa begin pre-commercial NFC pilot in Spanish resort of Sitges'>Telefónica Movistar, La Caixa and Visa begin pre-commercial NFC pilot in Spanish resort of Sitges</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/05/26/33739/lack-of-handsets-delays-launch-of-commercial-nfc-services-in-dubai/' rel='bookmark' title='Permanent Link: Lack of handsets delays launch of commercial NFC services in Dubai'>Lack of handsets delays launch of commercial NFC services in Dubai</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/10/22/32047/etisalat-partners-with-emirates-nbd-to-launch-nfc-in-the-uae/' rel='bookmark' title='Permanent Link: Etisalat partners with Emirates NBD to launch NFC in the UAE'>Etisalat partners with Emirates NBD to launch NFC in the UAE</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/10/22/32097/nfc-set-for-take-off-in-the-gulf/' rel='bookmark' title='Permanent Link: NFC set for take off in the Gulf'>NFC set for take off in the Gulf</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/02/15/32738/nfc-trial-begins-at-mobile-world-congress/' rel='bookmark' title='Permanent Link: NFC trial begins at Mobile World Congress'>NFC trial begins at Mobile World Congress</a></li></ul></p>]]></content:encoded> <wfw:commentRss>http://www.nearfieldcommunicationsworld.com/2010/02/17/32813/samsung-adds-nfc-to-bestselling-tocco-lite-star-player-one-avila/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>NFC trial begins at Mobile World Congress</title><link>http://www.nearfieldcommunicationsworld.com/2010/02/15/32738/nfc-trial-begins-at-mobile-world-congress/</link> <comments>http://www.nearfieldcommunicationsworld.com/2010/02/15/32738/nfc-trial-begins-at-mobile-world-congress/#comments</comments> <pubDate>Mon, 15 Feb 2010 10:27:06 +0000</pubDate> <dc:creator>Sarah Clark</dc:creator> <category><![CDATA[NFC Newswire]]></category> <category><![CDATA[News]]></category> <category><![CDATA[Payments]]></category> <category><![CDATA[Giesecke & Devrient]]></category> <category><![CDATA[GSMA]]></category> <category><![CDATA[Ingenico]]></category> <category><![CDATA[ITN International]]></category> <category><![CDATA[La Caixa]]></category> <category><![CDATA[Samsung]]></category> <category><![CDATA[Telefonica O2]]></category> <category><![CDATA[Visa]]></category><guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=2738</guid> <description><![CDATA[Four hundred Samsung Star NFC handsets are being distributed to selected Mobile World Congress attendees for use at the event, which opens in Barcelona today. Participants can use their NFC phones to pay for food...]]></description> <content:encoded><![CDATA[<p><strong></strong></p><p>Four hundred  Samsung Star NFC handsets are being distributed to selected <a id="y9tz" title="Mobile World  Congress" href="http://www.mobileworldcongress.com/">Mobile World Congress</a> attendees for use at the event,  which opens in Barcelona today.</p><p>Participants can use their NFC phones to pay for food and drink up to a value of €75 at over 30 merchant  locations around the Congress.</p><p><a id="hmml" title="GSMA" href="http://www.gsmworld.com/">GSMA</a>, <a id="aynf" title="Telefonica" href="http://www.o2.co.uk/">Telefonica</a>, <a id="u7mr" title="Visa" href="http://www.corporate.visa.com/">Visa</a> and <a id="pj_." title="Samsung" href="http://www.samsung.com/">Samsung</a>, with <a id="uqp." title="Giesecke &amp; Devrient" href="http://www.gi-de.com/">Giesecke  &amp; Devrient</a>, <a id="zwxz" title="Ingenico" href="http://www.ingenico.com/">Ingenico</a>, <a id="exzh" title="ITN  International" href="http://www.itn-international.com/">ITN International</a> and <a id="cqpb" title="La Caixa" href="http://www.lacaixa.es/">La Caixa</a> have teamed up to deliver the  service at the event.</p><p>The NFC handsets contain Telefonica  SIM cards from O2 pre-loaded with €60 airtime credit as well as a La  Caixa Visa Mobile Payment Application.</p><p>Participants in the  trial will be able to purchase food and drink, simply by holding their  Samsung NFC mobile phone against the contactless terminal at the  participating merchants to pay for purchases under €10. Purchases above  €10 require a passcode which the participant keys into the handset  before presenting it to the terminal. The transactions are authorised  online, with funds deducted from a La Caixa Visa account.</p><p>"It  is a fantastic achievement to bring a full payment trial to Mobile  World Congress and a testament to the hard work of the partners that  this cross-industry collaboration has worked so well," says Michael  O'Hara, chief marketing officer at the GSMA. "Mobile operators have been  requesting SIM-based NFC handsets for some time now and it's great to  see such progress in this area. Now that the handsets are coming, we can  expect to see a number of commercial launches of mobile SIM-based NFC  services this year."</p><p>"The partners have worked  successfully to bring the NFC experience to Mobile World Congress with  the intention of raising awareness of this technology in anticipation of  the commercial launch of these SIM based handsets in the very near  future," says the official announcement. "As more of the SIM based  handsets become commercially available it will help trigger global  adoption and rollout of mobile NFC. Mobile NFC services will change the  way people transact with their phones, everything from payments,  travelling and ticketing will be transformed to ensure ease and  convenience in the lifestyles of consumers around the world."</p><p>The  partners' roles in the project included:</p><ul><li><strong>GSMA</strong> acted as the  project lead, leveraging its Pay-Buy-Mobile initiative which, supported  by over 50 mobile operators, has been working to make SIM-based NFC  payment services a reality.</li><li><strong>Samsung Electronics</strong> provided the  NFC-enabled Samsung Star handsets and offered technical support to  ensure the stability of the trial.</li><li><strong>Telefonica</strong> provided the user  interface enabling display and management of the core payment  application on the handset, the <strong>O2</strong> Wallet.</li><li><strong>Visa</strong> provided the Visa Mobile Payment Application, a made-for-mobile  contactless payment application, to <strong>La Caixa</strong> and <strong>Telefonica</strong> for use  within the O2 SIM cards with €60 preloaded airtime credit. Visa  coordinated activities with <strong>La Caixa</strong>, <strong>Telefonica</strong>, <strong>Ingenico</strong> and <strong>G&amp;D</strong> to ensure that the accounts, O2 Wallet, terminals and SIM cards were  Visa-compliant and mobile contactless ready.</li><li><strong>La Caixa</strong> have  issued accounts and have credited them with €75; La Caixa is also  serving as the acquiring bank for the participating merchants.</li><li><strong>Giesecke  &amp; Devrient</strong> (G&amp;D) manufactured the NFC-enabled SIM cards and  personalised them with a <strong>La Caixa</strong> Visa Mobile Payment Application,  allowing the <strong>Samsung</strong> NFC mobile phone to make EMV mobile payments by  connecting to the SIM card through the standardised Single Wire Protocol  (SWP).</li><li><strong>Ingenico</strong> provided the participating merchants around the  FIRA exhibition hall with unique colour screen contactless EFT930G  wireless payment terminals, enabling participants to pay for food and  drink by simply presenting their mobile phone at the terminal.</li><li><strong>ITN  International</strong>, a mobile data management company for the event marketing  industry, was a founding member of the NFC experience at Mobile World  Congress.</li></ul><p>Last week, <a href="http://www.nearfieldcommunicationsworld.com/2010/02/11/32661/telefonica-announces-nfc-trial-in-sitges-spain/">Telefonica announced it is to run an NFC trial in the  Spanish resort of Sitges</a>, 40km from Barcelona, from May this year. The trial will be run in conjunction with Visa and La Caixa. The 1,500 participants will be able to use their Samsung phones at 500 shops in Sitges and the project could expand later to Barcelona and beyond.</p><p><i>This article was first published at <a href="http://www.nearfieldcommunicationsworld.com">www.NearFieldCommunicationsWorld.com</a>.</i></p><p><b>Related news:</b><ul><li><a href='http://www.nearfieldcommunicationsworld.com/2010/07/14/34109/la-caixa-reports-first-results-from-sitges-nfc-trial/' rel='bookmark' title='Permanent Link: La Caixa reports first results from Sitges NFC trial'>La Caixa reports first results from Sitges NFC trial</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/04/14/33387/gsma-video-shows-nfc-in-action-at-the-mobile-world-congress/' rel='bookmark' title='Permanent Link: GSMA video shows NFC in action at the Mobile World Congress'>GSMA video shows NFC in action at the Mobile World Congress</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/02/11/32661/telefonica-announces-nfc-trial-in-sitges-spain/' rel='bookmark' title='Permanent Link: Telefonica announces NFC trial in Sitges, Spain'>Telefonica announces NFC trial in Sitges, Spain</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/05/28/33776/telefonica-movistar-la-caixa-and-visa-begin-pre-commercial-nfc-pilot-in-spanish-resort-of-sitges/' rel='bookmark' title='Permanent Link: Telefónica Movistar, La Caixa and Visa begin pre-commercial NFC pilot in Spanish resort of Sitges'>Telefónica Movistar, La Caixa and Visa begin pre-commercial NFC pilot in Spanish resort of Sitges</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/04/23/33501/t-mobile-begins-internal-nfc-payments-and-access-control-trial-in-czech-republic/' rel='bookmark' title='Permanent Link: T-Mobile begins internal NFC payments and access control trial in Czech Republic'>T-Mobile begins internal NFC payments and access control trial in Czech Republic</a></li></ul></p>]]></content:encoded> <wfw:commentRss>http://www.nearfieldcommunicationsworld.com/2010/02/15/32738/nfc-trial-begins-at-mobile-world-congress/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Telefónica O2 joins GlobalPlatform</title><link>http://www.nearfieldcommunicationsworld.com/2009/10/14/31981/telefonica-o2-joins-globalplatform/</link> <comments>http://www.nearfieldcommunicationsworld.com/2009/10/14/31981/telefonica-o2-joins-globalplatform/#comments</comments> <pubDate>Wed, 14 Oct 2009 14:51:50 +0000</pubDate> <dc:creator>Sarah Clark</dc:creator> <category><![CDATA[NFC Newswire]]></category> <category><![CDATA[Payments]]></category> <category><![CDATA[GlobalPlatform]]></category> <category><![CDATA[Telefonica O2]]></category><guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=1981</guid> <description><![CDATA[Telefónica O2 Europe has become the latest company to join GlobalPlatform, as the smart card standards body's Mobile Task Force initiative gathers steam. "On the back of our successful Near Field Communications (NFC) trial 'O2...]]></description> <content:encoded><![CDATA[<p><strong></strong></p><p><a id="hb5n" title="Telefónica O2 Europe" href="http://www.o2.com/">Telefónica O2 Europe</a> has become the latest company to join <a id="br:8" title="GlobalPlatform" href="http://www.globalplatform.org/">GlobalPlatform</a>, as <a id="kzk9" title="the smart card standards body's Mobile Task Force initiative  gathers steam" href="/2009/09/29/31825/american-express-joins-globalplatforms-mobile-contactless-standardization-efforts/">the smart card standards body's Mobile Task Force initiative  gathers steam</a>.</p><p>"On the back of our successful Near Field Communications (NFC) trial 'O2 Wallet' in 2008 and recent 'O2 Money' initiative which enables users to manage their money and receive real-time balance updates via their mobile phone, we recognize the value in knowledge sharing to benefit the mobile services industry as a whole," says Neill Whitworth, Head of SIM and OTA at Telefónica O2 Europe. "We support the work of GlobalPlatform and firmly believe that the presence of a secure and interoperable smart card infrastructure will drive the wider adoption of innovative mobile solutions globally."</p><p>As an Observer Member, Telefónica O2 will be able to participate in GlobalPlatform's Advisory Council, track the work of its technical committees and influence the direction of other task force activities.</p><p><i>This article was first published at <a href="http://www.nearfieldcommunicationsworld.com">www.NearFieldCommunicationsWorld.com</a>.</i></p><p><b>Related news:</b><ul><li><a href='http://www.nearfieldcommunicationsworld.com/2009/09/29/31825/american-express-joins-globalplatforms-mobile-contactless-standardization-efforts/' rel='bookmark' title='Permanent Link: American Express joins GlobalPlatform&#8217;s mobile contactless standardization efforts'>American Express joins GlobalPlatform&#8217;s mobile contactless standardization efforts</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/05/27/33754/telefonica-o2-launches-first-commercial-nfc-service-and-sets-out-strategy-for-future-deployments/' rel='bookmark' title='Permanent Link: Telefónica O2 launches its first commercial NFC service — and sets out strategy for future deployments'>Telefónica O2 launches its first commercial NFC service — and sets out strategy for future deployments</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/10/05/31870/globalplatform-launches-transportation-task-force/' rel='bookmark' title='Permanent Link: GlobalPlatform launches transportation task force'>GlobalPlatform launches transportation task force</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/03/12/3852/telefonica-and-sermepa-launch-nfc-pilot-in-spain/' rel='bookmark' title='Permanent Link: Telefónica and Sermepa launch NFC pilot in Spain'>Telefónica and Sermepa launch NFC pilot in Spain</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/08/19/31527/telefonica-o2-joins-deutsche-bahns-nfc-ticketing-project/' rel='bookmark' title='Permanent Link: Telefónica O2 joins Deutsche Bahn&#8217;s NFC ticketing project'>Telefónica O2 joins Deutsche Bahn&#8217;s NFC ticketing project</a></li></ul></p>]]></content:encoded> <wfw:commentRss>http://www.nearfieldcommunicationsworld.com/2009/10/14/31981/telefonica-o2-joins-globalplatform/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Telefónica O2 joins Deutsche Bahn&#8217;s NFC ticketing project</title><link>http://www.nearfieldcommunicationsworld.com/2009/08/19/31527/telefonica-o2-joins-deutsche-bahns-nfc-ticketing-project/</link> <comments>http://www.nearfieldcommunicationsworld.com/2009/08/19/31527/telefonica-o2-joins-deutsche-bahns-nfc-ticketing-project/#comments</comments> <pubDate>Wed, 19 Aug 2009 11:32:08 +0000</pubDate> <dc:creator>Sarah Clark</dc:creator> <category><![CDATA[Transit & Ticketing]]></category> <category><![CDATA[Atron]]></category> <category><![CDATA[Deutsche Bahn]]></category> <category><![CDATA[Giesecke & Devrient]]></category> <category><![CDATA[NXP]]></category> <category><![CDATA[T-Mobile]]></category> <category><![CDATA[Telefonica O2]]></category> <category><![CDATA[Vodafone]]></category><guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=1527</guid> <description><![CDATA[The mobile operator has joined Vodafone and T-Mobile in the German rail company's Touch&#038;Travel NFC ticketing project, as it heads towards a major expansion of the pilot testing area and a future nationwide commercial launch.]]></description> <content:encoded><![CDATA[<p><strong>The mobile operator has joined Vodafone and T-Mobile in the German rail company's Touch&Travel NFC ticketing project, as it heads towards a major expansion of the pilot testing area and a future nationwide commercial launch.</strong></p><div id="attachment_1528" class="wp-caption alignright" style="width: 201px"><img class="size-full wp-image-1528" title="Deutsche Bahn's NFC Touchpoint" src="http://nearfield.wpcdn.com/wp-content/uploads/2009/08/db_touchpoint.jpg" alt="ON TARGET: Travellers hold their NFC phones to Touchpoints like this before and after every journey" width="191" height="143" /><p class="wp-caption-text"><strong>ON TARGET:</strong> Travellers hold their NFC phones to Touchpoints like this before and after every journey</p></div><p><a id="olmp" title="Telefónica O2 Germany" href="http://www.de.o2.com/ext/o2/wizard/index?">Telefónica O2 Germany</a> has joined <a id="moen" title="Vodafone" href="http://www.vodafone.de/">Vodafone</a> and <a id="v5ze" title="T-Mobile" href="http://www.t-mobile.de/">T-Mobile</a> in participating in German rail operator <a id="akyv" title="Deutsche Bahn's Touch&amp;Travel NFC ticketing project" href="http://www.touchandtravel.de/site/touchandtravel/de/start.html">Deutsche Bahn's Touch&amp;Travel NFC ticketing project</a>, as the rail company prepares for the next phase of testing in which the pilot area will expand to include long distance train services from Hannover to Frankfurt.</p><p>Developed in conjunction with technology partners <a title="Atron" href="http://www.atron.de/en/index/Home/Home.html">Atron</a>, <a href="http://www.gi-de.com/">Giesecke &amp; Devrient</a> and <a href="http://www.nxp.com/#/pip/pip=%5Bpfp=53424%5D%7Cpp=%5Bt=pfp,i=53424%5D">NXP</a>, the Touch&amp;Travel concept is a very simple one: Passengers touch their NFC phone to a Touch&amp;Travel Touchpoint at the start of their journey and then touch their phone again to a Touchpoint at the end of their journey. The fare is then automatically calculated and charged to their Deutsche Bahn account, which is settled on a monthly basis via direct debit.</p><p>The first phase of the Touch&amp;Travel pilot began in February 2008 and involved a technical test with 200 users on the Hannover to Berlin line and in the city of Potsdam, near Berlin.</p><p>In December 2008, it was extended to 500 users (and further extended to 2,500 during 2009) and to the entire S-Bahn commuter rail network and U-Bahn subway system in Berlin, as well as buses and trams in Potsdam.</p><p>In the spring of 2009, a second test area in the Schleswig Holstein region was added, on the route between the cities of Kiel and Lübeck and in the Eutin city area.</p><p>Now the pilot area is being expanded again to include long distance trains between Hannover and the city of Frankfurt. And, from January 2010, an additional 3,000 passengers will also take part in a further expansion of the test, this time encompassing services between the Ruhr region — including the city of Cologne — and Frankfurt, Hannover and Berlin.</p><p>"The fact that O2 joins the project enables us to provide the benefits of mobile ticketing to an even broader customer base and we are well positioned for the successful launch across Germany," says Birgit Wirth, Deutsche Bahn's Touch&amp;Travel project manager.</p><div id="attachment_1529" class="wp-caption aligncenter" style="width: 439px"><a href="http://www.touchandtravel.de/site/touchandtravel/de/infos__piloten/pilotgebiet1/pilotgebiet1,variant=imgPopup,imgId=889972,siteProxyId=400782.html"><img class="size-full wp-image-1529" title="Deutsche Bahn's NFC pilot area from 1 January 2010" src="http://nfcworld.wpcdn.com/wp-content/uploads/2009/08/db_pilot_map.png" alt="ALL MAPPED OUT: The trial are will expand to cover routes between Berlin, Hanover, Frankfurt and the Ruhr from January 2010 (click to see full map)" width="429" height="250" /></a><p class="wp-caption-text"><strong>ALL MAPPED OUT:</strong> The trial are will expand to cover routes between Berlin, Hanover, Frankfurt and the Ruhr from January 2010 <em>(click on image to see full map)</em></p></div><p><i>This article was first published at <a href="http://www.nearfieldcommunicationsworld.com">www.NearFieldCommunicationsWorld.com</a>.</i></p><p><b>Related news:</b><ul><li><a href='http://www.nearfieldcommunicationsworld.com/2009/10/05/31873/deutsche-bahn-opens-registration-for-next-phase-of-nfc-ticketing-project/' rel='bookmark' title='Permanent Link: Deutsche Bahn opens registration for next phase of NFC ticketing project'>Deutsche Bahn opens registration for next phase of NFC ticketing project</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/02/24/3786/telefonica-o2-to-launch-multi-function-nfc-trial-in-czech-republic/' rel='bookmark' title='Permanent Link: Telefónica O2 to launch multi-function NFC trial in Czech Republic'>Telefónica O2 to launch multi-function NFC trial in Czech Republic</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/10/14/31981/telefonica-o2-joins-globalplatform/' rel='bookmark' title='Permanent Link: Telefónica O2 joins GlobalPlatform'>Telefónica O2 joins GlobalPlatform</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/03/12/3852/telefonica-and-sermepa-launch-nfc-pilot-in-spain/' rel='bookmark' title='Permanent Link: Telefónica and Sermepa launch NFC pilot in Spain'>Telefónica and Sermepa launch NFC pilot in Spain</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/05/28/33776/telefonica-movistar-la-caixa-and-visa-begin-pre-commercial-nfc-pilot-in-spanish-resort-of-sitges/' rel='bookmark' title='Permanent Link: Telefónica Movistar, La Caixa and Visa begin pre-commercial NFC pilot in Spanish resort of Sitges'>Telefónica Movistar, La Caixa and Visa begin pre-commercial NFC pilot in Spanish resort of Sitges</a></li></ul></p>]]></content:encoded> <wfw:commentRss>http://www.nearfieldcommunicationsworld.com/2009/08/19/31527/telefonica-o2-joins-deutsche-bahns-nfc-ticketing-project/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Build the brand and they will come</title><link>http://www.nearfieldcommunicationsworld.com/2009/07/29/31473/build-the-brand-and-they-will-come/</link> <comments>http://www.nearfieldcommunicationsworld.com/2009/07/29/31473/build-the-brand-and-they-will-come/#comments</comments> <pubDate>Wed, 29 Jul 2009 17:46:42 +0000</pubDate> <dc:creator>Sarah Clark</dc:creator> <category><![CDATA[Opinion]]></category> <category><![CDATA[Nokia]]></category> <category><![CDATA[Telefonica O2]]></category> <category><![CDATA[Zapa Technology]]></category><guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=1473</guid> <description><![CDATA[<b>OPINION:</b> One way to put yourself in prime position on the day NFC handsets finally become widely available is to start building your brand now, regardless of whether there are limits on the level of service you can currently offer.]]></description> <content:encoded><![CDATA[<p><strong><b>OPINION:</b> One way to put yourself in prime position on the day NFC handsets finally become widely available is to start building your brand now, regardless of whether there are limits on the level of service you can currently offer.</strong></p><p>That's the approach taken by Telefónica's UK operation, with its launch of O2 Money, and a similar 'get the name out there now, add features later' strategy is being employed in Ireland by Zapa Technology, and by many others, too.</p><p>Nokia's move to trademark the brand name 'Nokia Money', meanwhile, suggests that it, also, may have plans to build a consumer brand in the NFC space — and to push forward the adoption of NFC without the need to wait on the operators or the banks...</p><p><img class="wp-image-286" title="Sarah Clark" src="http://nfcworld.wpcdn.com/wp-content/uploads/2008/11/sarah_clark.png" alt="" width="185" height="39" /></p><p>Sarah Clark, Editor</p><p><i>This article was first published at <a href="http://www.nearfieldcommunicationsworld.com">www.NearFieldCommunicationsWorld.com</a>.</i></p><p><b>Related news:</b><ul><li><a href='http://www.nearfieldcommunicationsworld.com/2010/04/30/33561/nfc-handsets-and-business-models-%e2%80%94-one-down-one-to-go/' rel='bookmark' title='Permanent Link: NFC handsets and business models — one down, one to go?'>NFC handsets and business models — one down, one to go?</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2008/11/27/3285/when-is-a-sticker-just-a-sticker-and-when-is-it-nfc/' rel='bookmark' title='Permanent Link: When is a sticker just a sticker, and when is it NFC?'>When is a sticker just a sticker, and when is it NFC?</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/04/28/31005/nfc-set-for-commercial-reality-at-last/' rel='bookmark' title='Permanent Link: NFC set for commercial reality at last?'>NFC set for commercial reality at last?</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/04/15/33420/apples-mobile-commerce-ambitions-are-set-to-kickstart-nfc/' rel='bookmark' title='Permanent Link: Apple&#8217;s mobile commerce ambitions are set to kickstart NFC'>Apple&#8217;s mobile commerce ambitions are set to kickstart NFC</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/12/03/32465/nfc-phones-enter-mass-production/' rel='bookmark' title='Permanent Link: NFC phones enter mass production'>NFC phones enter mass production</a></li></ul></p>]]></content:encoded> <wfw:commentRss>http://www.nearfieldcommunicationsworld.com/2009/07/29/31473/build-the-brand-and-they-will-come/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Telefónica launches O2 Money, says it is ready to deploy NFC</title><link>http://www.nearfieldcommunicationsworld.com/2009/07/28/31450/telefonica-launches-o2-money-says-it-is-ready-to-deploy-nfc/</link> <comments>http://www.nearfieldcommunicationsworld.com/2009/07/28/31450/telefonica-launches-o2-money-says-it-is-ready-to-deploy-nfc/#comments</comments> <pubDate>Tue, 28 Jul 2009 17:01:15 +0000</pubDate> <dc:creator>Sarah Clark</dc:creator> <category><![CDATA[Payments]]></category> <category><![CDATA[NatWest]]></category> <category><![CDATA[Oyster]]></category> <category><![CDATA[Telefonica O2]]></category> <category><![CDATA[Visa]]></category><guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=1450</guid> <description><![CDATA[The new O2 Money offering is a low-tech prepaid card solution for now but, says O2, this is just the first step in the operator's plans to be at the forefront of the move towards the rollout of NFC technology in the UK.]]></description> <content:encoded><![CDATA[<p><strong>The new O2 Money offering is a low-tech prepaid card solution for now but, says O2, this is just the first step in the operator's plans to be at the forefront of the move towards the rollout of NFC technology in the UK.</strong></p><div id="attachment_1451" class="wp-caption alignright" style="width: 246px"><img src="http://nfcworld.wpcdn.com/wp-content/uploads/2009/07/o2_money.jpg" alt="NFC NEXT? O2 describes its new prepaid debit cards as &quot;the first in a suite of financial products&quot;" title="O2 Money" width="236" height="163" class="size-full wp-image-1451" /><p class="wp-caption-text"><b>NFC NEXT?</b> O2 describes its new prepaid debit cards as 'the first in a suite of financial products'</p></div><p><a id="k..a" title="Telefónica" href="http://www.telefonica.com/">Telefónica</a>'s UK operation has partnered with <a id="k76f" title="NatWest" href="http://www.natwest.com/">NatWest</a> bank for its first payments offering. Although the new <a id="f9o6" title="O2 Money" href="http://o2money.o2.co.uk/">O2 Money</a> service currently includes just two low-tech prepaid card offers that add the simple twist of sending the cardholder a text message each time they are used, O2's chief executive Ronan Dunne has clearly signalled that this is just the start of the mobile network operator's move into the payments arena.</p><p>"O2 has a strong and successful track record of innovation and O2 Money will represent a launchpad into a wide range of mobile banking services", says Dunne. "We believe that we are at the start of a journey towards the coming together of phone and wallet and we intend, through O2 Money, to be at the forefront of this trend. This launch represents an important step towards O2 becoming a leading service provider with mobile at its core."</p><p>"The strength of our brand and relationship with our customers gives us the ideal opportunity to take O2 into a completely new market," Dunne added. "By bringing a fresh, transparent and customer-focused approach to pre-paid cards, we plan to drive this market and take a significant share."</p><p>Quizzed by reporters on the future direction of O2 Money, Dunne confirmed that O2's NFC technology is now ready to roll out and that the operator is heavily involved in pushing towards the deployment of NFC services in the UK.</p><p>"As you know O2 led trials [of Near Field Communication technology in mobile phones] last year, and we engaged with a number of commercial organisations in that area," Dunne told reporters, according to <a id="g25t" title="TechRadar" href="http://www.techradar.com/news/phone-and-communications/mobile-phones/o2-oyster-cards-in-mobiles-ready-to-roll-616541">TechRadar</a>:</p><blockquote><p>"Customers loved it, and the challenges now are with electronic point of sale capability, and deployment across mass retail.</p><p>"We'll be talking to large retailers, grocers for instance, also people in the transport industry [about bringing the technology to market]."</p><p>O2 used around 500 people in the trial, which saw them using their mobile phone to make smaller payments, similar to Visa's Paywave system, and swapping an Oyster card for a phone in London too.</p><p>However, Dunne pointed out while NFC might be coming to fruition, the next stage of deployment is far from a foregone conclusion:</p><p>"It's one of those situations where the technology is ready to go, but we need more deployment to get critical mass. We're confident you'll see substantial progress in that space, under the O2 brand, in the not too distant future.</p><p>"I think the wholly held industry view is that NFC has proven capability; we're just waiting for mass deployment of terminals and other key components.</p></blockquote><p>NatWest has also signalled its readiness to adopt new ways of using the mobile channel to improve its service offering.</p><p>"More people than ever are using their mobile phones as a means of managing their money and NatWest is always looking at new ways of incorporating the mobile phone into our services, to ensure our customers can interact with us as easily as possible," says Helen Page, managing director of marketing and innovation at NatWest.</p><p>"These cash cards, delivered in partnership with O2, are the first step on the road towards a more advanced mobile banking service, and the closer alignment between mobile phones and payment technology."</p><p><i>This article was first published at <a href="http://www.nearfieldcommunicationsworld.com">www.NearFieldCommunicationsWorld.com</a>.</i></p><p><b>Related news:</b><ul><li><a href='http://www.nearfieldcommunicationsworld.com/2010/05/27/33754/telefonica-o2-launches-first-commercial-nfc-service-and-sets-out-strategy-for-future-deployments/' rel='bookmark' title='Permanent Link: Telefónica O2 launches its first commercial NFC service — and sets out strategy for future deployments'>Telefónica O2 launches its first commercial NFC service — and sets out strategy for future deployments</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/10/14/31981/telefonica-o2-joins-globalplatform/' rel='bookmark' title='Permanent Link: Telefónica O2 joins GlobalPlatform'>Telefónica O2 joins GlobalPlatform</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/02/24/3786/telefonica-o2-to-launch-multi-function-nfc-trial-in-czech-republic/' rel='bookmark' title='Permanent Link: Telefónica O2 to launch multi-function NFC trial in Czech Republic'>Telefónica O2 to launch multi-function NFC trial in Czech Republic</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/03/12/3852/telefonica-and-sermepa-launch-nfc-pilot-in-spain/' rel='bookmark' title='Permanent Link: Telefónica and Sermepa launch NFC pilot in Spain'>Telefónica and Sermepa launch NFC pilot in Spain</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/05/28/33776/telefonica-movistar-la-caixa-and-visa-begin-pre-commercial-nfc-pilot-in-spanish-resort-of-sitges/' rel='bookmark' title='Permanent Link: Telefónica Movistar, La Caixa and Visa begin pre-commercial NFC pilot in Spanish resort of Sitges'>Telefónica Movistar, La Caixa and Visa begin pre-commercial NFC pilot in Spanish resort of Sitges</a></li></ul></p>]]></content:encoded> <wfw:commentRss>http://www.nearfieldcommunicationsworld.com/2009/07/28/31450/telefonica-launches-o2-money-says-it-is-ready-to-deploy-nfc/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>NHS tests NFC for home care visits</title><link>http://www.nearfieldcommunicationsworld.com/2009/06/05/31279/nhs-tests-nfc-for-home-care-visits/</link> <comments>http://www.nearfieldcommunicationsworld.com/2009/06/05/31279/nhs-tests-nfc-for-home-care-visits/#comments</comments> <pubDate>Fri, 05 Jun 2009 10:32:09 +0000</pubDate> <dc:creator>Sarah Clark</dc:creator> <category><![CDATA[Healthcare]]></category> <category><![CDATA[EcoTech]]></category> <category><![CDATA[NHS]]></category> <category><![CDATA[Reslink]]></category> <category><![CDATA[Telefonica O2]]></category><guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=1279</guid> <description><![CDATA[The UK's National Health Service is conducting several pilots of O2's new Homecare solution, designed to help both homecare workers and patients access and share information.]]></description> <content:encoded><![CDATA[<p><strong>The UK's National Health Service is conducting several pilots of O2's new Homecare solution, designed to help both homecare workers and patients access and share information.</strong></p><div id="attachment_1283" class="wp-caption alignright" style="width: 210px"><img src="http://nfcworld.wpcdn.com/wp-content/uploads/2009/06/nhs.png" alt="NHS TEST: Several PCTs are trialling O2&#039;s NFC-based Homecare system, which offers patient benefits as well as monitoring carer attendance" title="NHS logo" width="200" height="81" class="size-full wp-image-1283" /><p class="wp-caption-text"><b>NHS TEST:</b> Several PCTs are trialling O2's NFC-based Homecare system, which offers patient benefits as well as monitoring carer attendance</p></div><p>A new NFC-based home care monitoring solution developed by mobile operator <a id="kff." title="O2" href="http://www.o2.co.uk/">O2</a> in conjunction with <a id="stc2" title="Reslink" href="http://www.reslink.fi/index.php?lang=english">Reslink</a>, <a id="mekm" title="Reslink, an established Finnish supplier of NFC-based workforce management solutions" href="/2008/12/04/3342/reslink-signs-up-new-distributors-in-the-uk-and-southeast-asia/">an established Finnish supplier of NFC-based workforce management solutions</a>, is now on trial with several National Health Service customers in the UK.</p><p>O2 Homecare is aimed at the NHS' regional Primary Care Trusts — responsible for running local medical services — and related care organisations and is designed to help domiciliary care workers and patients access and share information.</p><p>O2 and Reslink are working with <a href="http://www.eco-techgroup.com/">EcoTech</a>, a provider of sustainable homes, to incorporate NFC tags as standard into their energy efficient housing.</p><p>Using O2 Homecare, carers can download patient records and care requirements by swiping their NFC-enabled handset over NFC tags installed in the patient's home. The solution also captures real-time information on care provided to the patient and logs the care workers' whereabouts when making house calls for enhanced security and compliance. Data is relayed to central host systems and logged for electronic time and attendance records, eliminating the need for verbal or paper documentation and helping to save care organisations time and operational expense.</p><p>O2 Homecare patients need only touch their mobile phone to the NFC tag installed in their home to bring up details of their care worker's next visit or their next medical appointment. Call backs and appointments can also be requested quickly and easily by touching the patient's phone to an NFC tag. The patient can then select their preferred options from a drop down menu which appears on the handset.</p><p>Alert tags can also be strategically placed within easy reach of the patient in case of emergency. When the patient touches their mobile phone to this tag the handset will automatically initiate and alert transaction and dial a predetermined number.</p><p>NFC tags can also be placed on medicine bottles, allowing patients to identify prescription details by touching their phone to the bottle. The tag may be linked to a special medication dispenser with a pre-set release capability and authorisation procedures based on the patient's prescription.</p><p>In addition, NFC tags may be placed on equipment in the home, such as the hot water and heating system, the thermostat, the oven or a chairlift. The patient would then simply touch their phone to the tag to bring up details such as the model type, when the product was last serviced and by whom. The patient can also report a fault with the equipment or request a service appointment using their handset.</p><p>"The development of an NFC-based home care solution shows the real in-roads we are making in the health sector," says Ben Dowd, O2's business sales director. "We know our customers don't want a one-size-fits-all mobile communications package and this demonstrates how well new technology can benefit both workers and patients in the health sector."</p><p><i>This article was first published at <a href="http://www.nearfieldcommunicationsworld.com">www.NearFieldCommunicationsWorld.com</a>.</i></p><p><b>Related news:</b><ul><li><a href='http://www.nearfieldcommunicationsworld.com/2010/03/24/33277/french-national-home-care-services-association-to-rollout-nfc-services/' rel='bookmark' title='Permanent Link: French national home care services association to roll out NFC services'>French national home care services association to roll out NFC services</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2008/11/27/3296/o2-academy-music-venues-to-provide-test-beds-for-nfc/' rel='bookmark' title='Permanent Link: O2 Academy music venues to provide test beds for NFC'>O2 Academy music venues to provide test beds for NFC</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2008/12/04/3342/reslink-signs-up-new-distributors-in-the-uk-and-southeast-asia/' rel='bookmark' title='Permanent Link: Reslink signs up new distributors in the UK and Southeast Asia'>Reslink signs up new distributors in the UK and Southeast Asia</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2008/12/04/3354/mobilkom-austria-uses-nfc-to-send-blood-pressure-results-to-doctors/' rel='bookmark' title='Permanent Link: Mobilkom Austria uses NFC to send blood pressure results to doctors'>Mobilkom Austria uses NFC to send blood pressure results to doctors</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/11/12/32279/ericsson-labs-launches-nfc-and-rfid-tag-developer-tools/' rel='bookmark' title='Permanent Link: Ericsson Labs launches NFC and RFID tag developer tools'>Ericsson Labs launches NFC and RFID tag developer tools</a></li></ul></p>]]></content:encoded> <wfw:commentRss>http://www.nearfieldcommunicationsworld.com/2009/06/05/31279/nhs-tests-nfc-for-home-care-visits/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Orange and Barclaycard partner to launch NFC in the UK</title><link>http://www.nearfieldcommunicationsworld.com/2009/03/09/3837/orange-and-barclaycard-partner-to-launch-nfc-in-the-uk/</link> <comments>http://www.nearfieldcommunicationsworld.com/2009/03/09/3837/orange-and-barclaycard-partner-to-launch-nfc-in-the-uk/#comments</comments> <pubDate>Mon, 09 Mar 2009 17:44:14 +0000</pubDate> <dc:creator>Sarah Clark</dc:creator> <category><![CDATA[Payments]]></category> <category><![CDATA[AEG]]></category> <category><![CDATA[Barclaycard]]></category> <category><![CDATA[Barclays Bank]]></category> <category><![CDATA[Books etc]]></category> <category><![CDATA[Coffee Republic]]></category> <category><![CDATA[EAT]]></category> <category><![CDATA[Krispy Kreme]]></category> <category><![CDATA[MasterCard]]></category> <category><![CDATA[Nokia]]></category> <category><![CDATA[Orange]]></category> <category><![CDATA[Pret A Manger]]></category> <category><![CDATA[Sagem Orga]]></category> <category><![CDATA[Telefonica O2]]></category> <category><![CDATA[TfL]]></category> <category><![CDATA[Threshers]]></category> <category><![CDATA[TranSys]]></category> <category><![CDATA[Visa]]></category> <category><![CDATA[Visa Europe]]></category><guid isPermaLink="false">http://www.nearfieldcommunicationsworld.com/?p=837</guid> <description><![CDATA[All customers are expected to be able to use their phones to pay for everyday items within three years in "the biggest revolution in payments since plastic cards were introduced over 40 years ago."]]></description> <content:encoded><![CDATA[<p><strong>All customers are expected to be able to use their phones to pay for everyday items within three years in "the biggest revolution in payments since plastic cards were introduced over 40 years ago."</strong></p><div id="attachment_838" class="wp-caption alignright" style="width: 248px"><img src="http://nearfield.wpcdn.com/wp-content/uploads/2009/03/orange_barclaycard.jpg" alt="REVOLUTION: Orange and Barclaycard&#039;s partnership will bring mobile payments to a customer base of 28m people — around half the UK&#039;s population" title="Orange Barclaycard" width="238" height="183" class="size-full wp-image-838" /><p class="wp-caption-text"><b>REVOLUTION:</b> Orange and Barclaycard's partnership will bring mobile payments to a customer base of 28m people — around half the UK's population</p></div><p><a href="http://www.orange.com/en_EN/innovation/develop/nfc/" id="jixo" title="Orange">Orange</a> and <a href="http://www.barclaycard.co.uk" id="r:-e" title="Barclaycard">Barclaycard</a> have formed a long-term strategic partnership to bring mobile payments to British consumers. The communication and banking giants, who have a combined UK customer base of 28 million people, will jointly develop solutions that "let customers use their mobile to both make payments and stay in better control of their finances".</p><p>Under the agreement, Orange and Barclaycard will launch co-branded Orange/Barclaycard products and services in a range of markets:</p><blockquote><p>Customers will be able to use their mobiles to pay for goods and services at retailers using contactless technology, by simply waving their handset against a reader. Both companies will be looking to expand the partnership to include other contactless services within ticketing, transport and rewards. MasterCard will provide the payment capabilities for the transactions.</p><p>The partnership between Barclaycard and Orange will also enable market-leading mobile alerts, servicing capabilities and new banking applications, all of which will help customers keep in control of their finances while on the move.</p><p>Over the next few months customers will start to see the benefits of the partnership with a host of marketing opportunities currently being finalised by Orange and Barclaycard.</p></blockquote><p>"Today you pay for things by cash or on your credit card," says Tom Alexander, CEO of <a href="http://www.orange.co.uk" id="y6km" title="Orange UK">Orange UK</a>. "Tomorrow, you'll use your mobile to buy the things you want, whether that's on the high street or the internet."</p><p>"These are the services that will change the way we live and work for the better, and are evolving the way we interact with each other and the way that companies serve us," he added. "This new partnership with Barclaycard is at the forefront of that kind of thinking, and our customers will benefit from the leading-edge technology that both Orange and Barclaycard can provide."</p><p>Antony Jenkins, CEO of Barclaycard, said: "This partnership brings together a leader in communications and the UK's leading payments brand with the aim of revolutionising the way people pay. There has been a lot of talk about mobile payments and now it's going to become a reality for our customers because of Barclaycard's commitment to contactless technology and the coming together of two dynamic and imaginative organisations."</p><p>"Both Barclaycard and Orange have a heritage of innovation and can see how mobile communications and payments can come together for the benefit of our customers," he added. "I believe that all our UK customers will be able to use their mobile phones to pay for everyday items within three years."</p><p>Orange, Barclaycard and MasterCard all have a long history of involvement in testing mobile payments:</p><ul><li>Barclaycard introduced contactless technology on credit cards in September 2007 with the launch of Barclaycard OnePulse, a three-in-one Oyster, credit and contactless card. All Barclaycard Platinum cards now include contactless technology and over 1.5 million contactless Barclaycards are now in issue.</li><li>Barclays Bank began rolling out contactless Visa debit cards across the UK at the beginning of March. Up to three million customers are expected to have been issued with contactless debit cards by the end of the year and the majority of Barclays debit card customers will have contactless cards by 2011.</li><li>Barclaycard took part in <a href="/2008/11/27/3296/o2-academy-music-venues-to-provide-test-beds-for-nfc/" id="hpfa" title="a six month trial of the O2 Wallet in London">a six month trial of the O2 Wallet in London</a> from November 2007 to May 2008 with Transport for London, Visa Europe, TranSys, Nokia and AEG.</li><li>Around 8,000 retailers already accept contactless payments including many outlets of Pret A Manger, Coffee Republic, EAT, Books etc, Krispy Kreme, Threshers and thousands of independent retailers, with more installing the technology every week.</li><li>Under the UK's contactless card system, consumers can use their cards to make transactions of &pound;10 or less without entering a PIN.</li><li>In January, <a href="/2009/01/12/3479/orange-moves-towards-nfc-deployment-with-new-sim/" id="lzq0" title="Orange revealed it had been working with smart card and SIM specialist Sagem Orga for more than a year">Orange revealed it had been working with smart card and SIM specialist Sagem Orga for more than a year</a> to develop a custom SWP-enabled NFC SIM that is tailored to the mobile operator's specific requirements.</li><li>In November 2008, <a href="/2008/11/04/3173/mastercard-makes-it-easier-for-member-banks-to-launch-nfc-services/" id="i.dn" title="MasterCard launched Mobile MasterCard PayPass">MasterCard launched Mobile MasterCard PayPass</a>, a solution designed to make it easy for member banks to offer NFC services to their cardholders.</li></ul><p><i>This article was first published at <a href="http://www.nearfieldcommunicationsworld.com">www.NearFieldCommunicationsWorld.com</a>.</i></p><p><b>Related news:</b><ul><li><a href='http://www.nearfieldcommunicationsworld.com/2010/01/07/32540/orange-and-barclaycard-move-towards-nfc-payments-launch/' rel='bookmark' title='Permanent Link: Orange and Barclaycard move towards NFC payments launch'>Orange and Barclaycard move towards NFC payments launch</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/03/11/33058/barclaycard-and-orange-to-launch-commercial-nfc-service-in-the-uk-by-the-end-of-2010/' rel='bookmark' title='Permanent Link: Barclaycard and Orange to launch commercial NFC service by the end of 2010'>Barclaycard and Orange to launch commercial NFC service by the end of 2010</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2010/03/04/32911/barclays-increases-contactless-transaction-limit-by-50/' rel='bookmark' title='Permanent Link: Barclays increases contactless transaction limit by 50%'>Barclays increases contactless transaction limit by 50%</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2008/10/28/3101/tfl-tells-london-assembly-that-oysters-days-are-numbered/' rel='bookmark' title='Permanent Link: TfL reports to London Assembly on future of Oyster'>TfL reports to London Assembly on future of Oyster</a></li><li><a href='http://www.nearfieldcommunicationsworld.com/2009/01/12/3479/orange-moves-towards-nfc-deployment-with-new-sim/' rel='bookmark' title='Permanent Link: Orange moves towards NFC deployment with new SIM'>Orange moves towards NFC deployment with new SIM</a></li></ul></p>]]></content:encoded> <wfw:commentRss>http://www.nearfieldcommunicationsworld.com/2009/03/09/3837/orange-and-barclaycard-partner-to-launch-nfc-in-the-uk/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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