ERGOSUM: The consortium of leading French retailers and mobile networks is planning a large scale test of NFC

The Ergosum consortium of France's leading retailers and mobile operators has published its specifications for the use of NFC at the point-of-sale.

The members of Ergosum include many of France's largest supermarkets and other major retail chains as well as France's mobile operators and store card providers — Auchan, Banque Accord, Bouygues Telecom, Carrefour, Castorama, Cofidis, E Leclerc, Finaref, Fnac, Groupe Casino, Groupement des Mousquetaires, Jules, Kinepolis Cinémas, LaSer-Cofinoga, Leroy Merlin, Printemps, Orange, SFR and Système-U — and, last year, announced plans for a large-scale test of NFC in the retail environment.

As well as detailed specifications, which can be downloaded (in French only) from Ergosum's website, the consortium has also created two Flash animations that show in detail how it sees NFC services being delivered in a retail environment.

The first animation shows how an NFC phone can be used to make payment, redeem coupons and collect loyalty points at a self-checkout in a large store. In the scenario, the consumer arrives at the checkout with four coupons and their store loyalty card loaded onto their mobile phone. They also have their bank card stored in the phone and set as their default mode of payment.

In the course of checking out, they use three of the discount coupons, use their bank card to make payment and receive a new coupon plus five loyalty points, all stored on their mobile phone.

On arrival at the checkout, the customer checks her mobile phone to see that the card she wants to use for payment is set as the default and to view her coupons and current loyalty points balance. She then self scans her purchases and, when finished, she hits the 'sub-total' button and is prompted to touch her phone to an NFC reader built into the checkout so that the coupons stored in her phone can be deducted from her bill.

Any coupons stored in her phone that are redeemable against her purchases are then automatically deducted and she is presented with a final total. She is then prompted to touch her phone to the reader again to make payment. At this point, the bill total is transmitted to her phone so that she can enter her PIN on the handset. Once she has done that, she touches the phone to the screen again to complete the payment. A receipt is then printed, showing any new coupons and loyalty points she has gained, and her new coupons and points total are also available for her to view on her phone.

The second animation shows how an NFC phone is used at a manned checkout in a DIY store. Here, the scenario is the same as with the self-checkout example, but the cashier is also prompted to inform her that she is entitled to an additional 5% discount if she chooses to pay with her store card.

This article was first published at www.NearFieldCommunicationsWorld.com.

Related news:

• French retailers, operators publish NFC adoption plans
• French retailers commit to large scale NFC trials in 2009
• French banks, network operators publish Payez Mobile specifications
• French retailers begin the move to NFC loyalty programmes
• Carrefour announces major move toward contactless — and NFC

The Ergosum consortium of French retailers and operators has published its specifications and two use cases, for both traditional points of sale and self-checkout scenarios, ahead of planned large-scale testing of NFC in the French retail sector later this year. The use cases provide detailed explanations of how the consortium expects to see NFC being used for both payments and for marketing purposes, including promotional coupon campaigns.

The members of Ergosum include many of France's largest supermarkets and other major retail chains as well as France's mobile operators — Auchan, Banque Accord, Bouygues Telecom, Carrefour, Castorama, Cofidis, E Leclerc, Finaref, Fnac, Groupe Casino, Groupement des Mousquetaires, Jules, Kinepolis Cinémas, LaSer-Cofinoga, Leroy Merlin, Printemps, Orange, SFR and Système-U.

Full details of Ergosum's plans will follow on the main Near Field Communications World website once we have had a chance to talk with Ergosum to find out more.

This article was first published at www.NearFieldCommunicationsWorld.com.

Related news:

• French retailers, financial services providers and mobile operators publish NFC adoption plans
• French retailers commit to large scale NFC trials in 2009
• French banks, network operators publish Payez Mobile specifications
• French retailers begin the move to NFC loyalty programmes
• Carrefour announces major move toward contactless — and NFC

SUPER MARKET: France's leading retailers and mobile operators have agreed to trial NFC for payments and loyalty by the end of 2009

France's largest retail chains and its three mobile operators have joined together under the name Ergosum to push forward the date that NFC-based mobile transactions arrive in France.

Auchan, Carrefour, Castorama, Fnac, Kinepolis, Jules, Leroy Merlin and Groupement des Mousquetaires (which includes supermarket chain Intermarché) as well as most of the retailers' financial services arms (including Banque Accord, Cofidis, Finaref and Laser) have joined the Ergosum initiative, along with mobile operators Orange, SFR and Bouygues Telecom.

By Christmas 2009, the group says, customers of the three mobile operators will be able to participate in large scale trials that enable them to use their mobile phones to pay for purchases in the group's stores, to store and to redeem mobile coupons and to replace their existing store cards with virtual loyalty cards held and updated on their phone.

"We are all sitting down together around the table because we want to move fast," Laurent Jullien, director of mobile payments at Bouygues Telecom, told Le Figaro. "To do that, the system needs to be as simple as possible for the customer and to function in all the shops and with all the operators." The goal is to enable the customer to pay with one simple touch of his phone, he explained, and to ensure that he no longer needs to carry any change, payment cards or loyalty cards.

This article was first published at www.NearFieldCommunicationsWorld.com.

Related news:

• French retailers, operators publish NFC adoption plans
• French retailers, financial services providers and mobile operators publish NFC adoption plans
• French retailers begin the move to NFC loyalty programmes
• Startup to launch large scale NFC customer loyalty project in Ireland
• Carrefour announces major move toward contactless — and NFC