Zapa adds mobile loyalty application to contactless stickers

By Sarah Clark | NearFieldCommunicationsWorld.com | 15 February 2010, 16:35

Zapa Technology has partnered with Mobiun to enable users of its mobile loyalty system to check and manage loyalty points they have collected via their mobile handsets.

Zapa, which raised €2.5m in funding in July 2009, enables consumers to attach a single contactless sticker known as a 'Zapa Tag' to their phone and then use it to participate in multiple retail loyalty and other programmes such as prepaid payments, mobile gift cards and promotions.

Zapa Tags are currently being used to provide a loyalty programme for the Irish town of Tuam and at the Insomnia coffee shop chain.