Near Field Communications World

Vivotech launches contactless stickers and mobile loyalty platform

By Sarah Clark | NearFieldCommunicationsWorld.com | 30 November 2009, 13:39

Vivotech has launched a new contactless sticker product and a backend loyalty system aimed at retailers and other companies looking to launch mobile contactless loyalty and couponing programmes.

The new Vivotag contactless sticker is available in a range of sizes and can be branded and customized to the needs of retailers, banks and other service providers. The backend Vivoapps mLoyalty redemption software, meanwhile, enables merchants to deliver targeted advertising, marketing and loyalty programmes. The mLoyalty platform has been designed to easily integrate with existing mobile advertising, marketing, and loyalty programs so that existing barcode or manual-code based mobile coupon systems can be converted easily to contactless stickers.

“Mobile marketing and advertising spending is expected to reach $50 billion by 2014, but that’s only possible if mobile marketers are able to offer an easy-to-use and redeem solution that drives high customer participation and provides a measurable solution for merchants to gauge the efficacy and return on investment of their mobile loyalty and marketing programs.” says Mohammad Khan, president and founder of Vivotech.

“The combination of Vivotag and Vivoapps mLoyalty software in conjunction with Vivotech’s broad range of Vivopay contactless readers allow mobile marketers to deliver scalable and highly efficient mobile advertising and marketing solutions that will help merchants drive more traffic to their stores and influence in-store up sell opportunities.”