Juniper: Operators will earn more from NFC coupon and smart poster applications than from payments
By Sarah Clark | NearFieldCommunicationsWorld.com | 5 November 2009, 11:31
A new report from Juniper Research predicts that the Average Revenue Per User (ARPU) from near field communication based coupon and smart poster applications will exceed those generated from payments applications, until 2014 at least.
Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014 forecasts that consumer usage of mobile coupons will generate close to $6 billion globally in retail redemption value by 2014.
One in ten mobile subscribers in developed regions will be using mobile coupons by that date, says Juniper, and the vast majority of mobile coupon redemption value will be generated by the Far East & China, Western Europe and North America in 2014.
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